Not on my road

(Oct-Dec 2018)

Continuing to build on the vision is one of no road deaths and serious injuries - a future where every journey is a safe one, the Road Safety Commission entered a partnership with the Channel Nine Network.  Following Seven West Media’s Zero Excuses campaign, this introduces the Nine Network (Nine) as a 3rd voice in the Towards Zero community conversation. 
The challenge is to have the entire community understand, appreciate and embrace the notion that death and serious injury on our roads is avoidable.  Nine’s #notonmyroad campaign injects a new approach to stimulating community conversation. 

1. TV Ad

2. Community Service Announcements:

Channel Nice celebrities join the #notonmyroad call:

3. Channel Nine "Not On My Road" Web Page3. Channel Nine "Not On My Road" Web Page