Campaigns

To use or reproduce these campaign materials, please email a completed Request to Reproduce Copyright Materials to info@rsc.wa.gov.au.

Students looking for campaign information packs should email info@rsc.wa.gov.au.

Don’t trust your tired self

Regional roads on long weekends are inundated with metropolitan drivers escaping the city for a holiday break. These ‘road-trips’ often entail long regional drives, sparking concerns of an increase in tired drivers on WA regional roads.

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Motorcyclists: The Serious Sale (2019)

The Serious Sale If you’re a motorcyclist, no amount of crazy technology will keep you safe from a crash – simple, common sense advice however can go a long way to keep you safe. So, we created a line of fake, ridiculous motorcycle safety products – set them up in a Perth motorcycle shop and brought in some unsuspecting motorcyclists to gauge their reactions of our silly products. Real motorcyclists, not actors.

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WA Police are watching

(Dec '18 - June '19) With police ever-present on our roads, it’s like there’s a cop in every car watching -whether you are on your phone, drink driving, speeding or not wearing a seatbelt. More Police patrols. More cameras. More RBTs.

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Not on my road

(Oct - Dec '18) The challenge is to have the entire community understand, appreciate and embrace the notion that death and serious injury on our roads is avoidable. Nine’s #notonmyroad campaign injects a new approach to stimulating community conversation.

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We're watching your speed. Are you?

(Aug '18 - June '19) With police and speed cameras ever-present on our roads, it’s like there’s a cop in every car keeping a constant eye on your speed. More police. More cameras. Speed and you will get caught.

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Zero Excuses

(June - July '18) Continuing to build on the vision of no road deaths and serious injuries.

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Closer to home than you think

(Apr ’18 – Jun ‘19) Whatever the number, the level of trauma on WA roads is unacceptable, no matter how small it gets, until it gets to zero.

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Lose your licence. What’s your option?

(June 2018) This campaign talks to recidivist high range speeders. Meet Nate and Cam. They have both lost their licence for speeding…

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Worried/Grow Up

(Nov ’17 – Feb ‘18) In 2017/18, ‘anti-drink driving education’ focused on drink & driving and a fact that if you drink and drive you will be caught.

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Must be a metre

(Nov – Dec ‘17) Bicycle riders are some of our most vulnerable road users. They have less protection than motorists and are more likely to be injured if there is a crash. That is why the minimum passing rule has been established and why it’s here to stay.

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Motorcyclists - Ride to Arrive

(Oct ‘17 – Jun ‘18) This campaign explores the relationship between a motorcyclist’s speed and potential hazards they could face on the road.

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Average Speed Safety Camera Zone

On 6 September 2017, Western Australia introduced Average-speed Safety Cameras; the 1st location on Forrest Highway in both directions.

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Might be a Mate

(Feb – May 2017) In recent months, cyclist fatalities have generated significant media attention, making the issue top-of-mind in the WA community. 

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Priorities - Distractions

(Nov ’16 – Jul ‘17) This campaign aims to build awareness of the significant danger of being distracted whilst driving – particularly through use of a mobile phone.

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Priorities - Drink Driving

(Nov ’16 – Jul ‘17) To date, the State Government’s ‘anti-drink driving education campaigns’ have been effective in reducing trauma on our roads.

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Priorities - Speeding

In the last seven years alone, the number of people killed or seriously injured on WA roads where speed was a factor has reduced from 479 in 2008 to 134 in 2015.

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Alcohol Interlocks

(Sep – Nov 2016) In the lead-up to the introduction of the Alcohol Interlock Scheme legislation on 24 October 2016, the Road Safety Commission ran a community education campaign.

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Time with Mum

(Aug – Dec 2016) The Time with Mum campaign documented the life of “Nate” who has lost his licence and forced to rely on his mother to drive him around.

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Zero Heroes

(Jul – Nov 2016) Run July – Nov 2016, the Zero Heroes campaign aimed to recognise drivers who are doing the right thing on our roads and to normalise safe driving.

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Just Over/Grow Up

(Nov ’15 – Jun ‘16) In 2015/16 , ‘anti-drink driving education’ focused on drink & driving and a fact that if you drink and drive you will be caught.

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Speed

(Nov '15 – Jun '16) In 2015/16, ‘anti-speeding education’ focused on: speed increases crashes and if you speed you will be caught.

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You Deserve It

(Nov ’14 – Jun ‘15) The goal of this campaign was to support the 'Anywhere, Anytime' approach to WA police enforcement activities. The message aimed to increase the perceived likelihood of being stopped for a random breath test.

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